Big 7 Travel’s final results of the Most Instagrammable USA States 2019 are based on a combined score of Instagram data and travel expert and user opinions. This methodology provides a more accurate result than an editorial-only approach.
Big 7 Travel Instagrammable USA States methodology:
- Analysed Instagram hashtags for each state, as well as its capital city
- Online survey of Big 7 Media’s social audience of 1.5 million
- Votes cast by a panel of travel experts
- The weighting was broken down as HASHTAG: 40% JUDGE: 30% SURVEY: 30%
The judging panel scored on the following criteria: Abundance of Instagrammable spots, originality, natural Instagrammable spots, man-made Instagrammable spots and food and drink Instagrammable spots.