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Instagrammable USA

50 Most Instagrammable USA States: 2019 Ranking

Big 7 Travel’s final results of the Most Instagrammable USA States 2019 are based on a combined score of Instagram data and travel expert and user opinions. This methodology provides a more accurate result than an editorial-only approach.

Big 7 Travel Instagrammable USA States methodology:
  • Analysed Instagram hashtags for each state, as well as its capital city
  • Online survey of Big 7 Media’s social audience of 1.5 million
  • Votes cast by a panel of travel experts 
  • The weighting was broken down as HASHTAG: 40% JUDGE: 30% SURVEY: 30%

The judging panel scored on the following criteria: Abundance of Instagrammable spots, originality, natural Instagrammable spots, man-made Instagrammable spots and food and drink Instagrammable spots.

1. Texas – 97.3%

2. New York – 94.5%

3. California – 93.3%

4. Hawaii – 92.4%

5. Florida – 92.1%

6. Georgia – 91.7%

7 Massachusetts – 91.2%

8. Colorado – 90.8%

9. Arizona – 90.5%

10. Utah – 90.3%

11. Tennessee – 89.9%

12. Oregon – 89.5%

13. Washington – 88.5%

14. Michigan – 88.3%

15. Ohio – 88.1%

16. Alaska – 87.4%

17. Montana – 87.2%

18. Virginia – 86.8%

19. Nevada – 86.4%

20. Louisiana – 86.1%

21. North Carolina – 85.4%

22. New Jersey – 85.1%

23. Wisconsin – 84.3%

24. New Mexico – 83.9%

25. Maryland – 83.5%

26. Maine – 83.1%

27. Kentucky – 81.9%

28. South Carolina – 81.4%

29. Illinois – 80.2%

30. Idaho – 79.5%

31. Minnesota – 79.1%

32. Alabama – 78.8%

33. Connecticut – 78.2%

34. Oklahoma – 77.5%

35. West Virginia – 77.3%

36. Indiana – 76.4%

37. Wyoming – 76.1%

38. Iowa – 75.6%

39. Vermont – 75.2%

40. Mississippi – 74.4%

41. Kansas – 74.1%

42. Nebraska – 73.8%

43. Rhode Island – 73.3%

44. Missouri – 72.8%

45. Delaware – 72.1%

46. South Dakota – 71.6%

47. Arkansas – 71.2%

48. New Hampshire – 70.8%

49. North Dakota – 70.5%

50. Pennsylvania – 70.1%

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