With Valentine’s Day just around the corner, couples all over the world are beginning to make plans for the special day. And, in the United States, it’s a very special day. Recent studies show that Valentine’s Day sales in the United States alone are expected to reach nearly $27.4 billion this year.
But, with so much Valentine’s Day spending going on, which state takes the (chocolate) cake for one of the country’s most romantic holidays? We wanted to know, too. So, we set out to compile rankings of all 50 US states according to a few factors, such as overall happiness, highest rates of sex, most spending on romantic dinners, etc. You know, the stuff that really matters when it comes to romance.
And, this year’s rankings of the most romantic states in the US prove that it’s often not about where you are, it’s about who you’re with. As long as you’re engaging in some quality time with the person you love and are generally happy with life, you don’t need sexy beaches, breathtaking views or even much of all to turn up the heat.
Do you happen to live in one of the most romantic states in the US? You’re about to find out whether or you can expect a bouquet of roses on Feb 14th…
Most Romantic States In The USHow do these rankings work?
Sources for ranking methodology:
- Best States For Romance – LiveScience ( Journal of Research in Personality)
- Happiest States – (Gallup’s National Health and Well-Being Index)
- Valentine’s Day Spending 2019 – National Retail Federation
- Marriage in the US – Census Bureau
- Hookup Hotspots & The Thirstiest States – FourLoko
Poor Alabama. We promise we think you’re romantic! It’s just that, when compared to the other 49 states, it didn’t fare too well. It seems that what really hurt Alabama, however, was its Overall Happiness ranking. Coming in at 44 overall for happiness, the state also ranked 49 for spending on romantic gestures such as flowers and romantic dinners. It seems that all that Southern hospitality isn’t charming enough.
Like Alabama, it seems that people just aren’t too happy in Louisiana. They ranked 46th in terms of happiness. But, we will say that the people who are in relationships are pretty darn good at them. Despite coming in dead last in terms of the lowest percentage of married people, the state ranked almost in the top ten in terms of being the most open to relationships. So, they’re at least open to romance when it comes along.
For whatever reason, West Virginia came in dead last for happiness. As one of the states with the highest shares of adult depression and lowest rates of adequate sleep, it’s easy to see why people here find it hard to focus on love. What was perhaps most revealing about the overall rankings, however, was that couples seem to rank low for spending on a romantic gesture like dinner, but extremely high for spending on flowers.
New Mexico ranked pretty averagely, making it one of the most romantic states in the US for lovers who are “meh” about the whole love thing. Whereas it sat around the middle in terms of spending on romantic gestures and relationship satisfaction, the state’s happiness ranking hurt it overall. The WalletHub survey showed it ranked 46th for the highest divorce rate in the country. So, perhaps locals are too jaded for romance.
South Carolina is where things start to get interesting. In terms of the most romantic states in the US, it ranked around the middle in nearly every category (and especially high for spending on flowers). But, it seems that when it comes to relationship avoidance, locals here are all about it. Whether they’re scared of commitment or simply feel anxious about dating, it’s clear that romance is a little off-putting here.
Not even the Kentucky Derby and some world-famous bourbon could save Kentucky’s ranking as one of the least romantic states in the US. People in Kentucky ranked near the bottom in terms of happiness and romantic gestures. One study suggested that they’ve got the lowest sports participation in the country, which means that perhaps they just need help getting some blood flowing to the brain in order to light the fire.
Sorry to have to tell you, but Mississippians ranked dead last in terms of rates of sex. It turns out, the state just isn’t that thirsty. And, that could play a part in why they also ranked 44th for overall happiness. With the 47th highest divorce rate as well, it makes sense why there’s no time for romance or intimacy here. It seems that locals are too busy rebounding from lost love to devote themselves to finding a new one.
It’s hard to feel romantic if you’re not happy, and that seems to be the case in Arkansas, which came in 49th for Overall Happiness. However, that’s not all that’s going on here. The state also ranked 45th in terms of most sex-crazed state. Seeing as they also don’t seem to spend much on romantic dinners or flowers compared to other states, it’s easy to see why there’s a lack of romance. Just invest in some flowers and a card already.
Despite the saying that “everything’s bigger in Texas,” it appears that the state’s emphasis on romance isn’t. So, even though people here are fairly happy, what seemed to hurt their ranking was a lack of time to invest in relationships and romance. The WalletHub study showed that Texans work some of the longest workweeks. And, it’s pretty hard to plan a romantic evening when all you want to do is lounge around and watch Netflix after a stressful week.
Alaska ranked 48th for both Overall Happiness and a general interest in sex. We get it, it’s no fun to do pretty much anything in near sub-zero temperatures. And, they also work the most hours of any other state in the country. Long workweeks, cold temperatures, and fewer daylight hours to head out and enjoy your partner…seems like the perfect mixture for a pretty non-romantic state. We get it, Alaska. We totally get it.
Indiana was one of the state’s that levelled out right around the middle for nearly every ranking. Couples will shell out just over $50 on a romantic dinner and that’s great seeing as nearly 50% of the entire population is married. What seemed to bring the romantic ranking down, however, was their super-average score for sex. People are happy and overall content but not super thirsty. Could it be because so many people here are happily married?
Oklahoma’s located right in the heart of the Great Plains which means that despite being a bit of a recent hotspot for great foodie spots, there’s not much to do there when compared to other parts of the country. Seems like they get pretty bored here, even with intimacy, which is why they ranked 46th in terms of interest in sex and 43rd overall for happiness. Why’s the romance dead in Oklahoma? Maybe they’re just too friendly.
Cities like Nashville and Memphis might be sexy, brimming with bright-eyed and starry-eyed young musicians and other creatives. However, sexy isn’t the same as romantic, and that shows in the state’s No. 38 place on our list of the most romantic states in the US. To be honest, all of the studies showed that Tennessee is just pretty average. There’s nothing wrong, and they rank normal across the board. Let’s just say they’re more prone to a laidback kinda romantic, then.
People in South Dakota are actually pretty happy, and it’s probably because they’re the No. 1 state in the country that gets the most sleep. We’d be happy, too! However, well-rested locals weren’t enough to up the charm factor for this Northern state. It didn’t rank as that romantic. But, it’s because people don’t seem to really put a lot of effort into romantic gestures. Buy some flowers and get that box of chocolates, bae deserves it!
Singles and loved-up couples ranked pretty high in terms of spending on their dates. Whether it was out to dinner, on some flowers, or even for a tasty box of chocolates, locals in Rhode Island sure know how to treat their lovers right. And, all that schmoozing pays off. They’re the No. 1 sex-crazed state in the entire United States! However, romance is only about sex, and general anxiety towards deeper intimacy and long-term relationships hurt their overall ranking.
Maryland’s balance is totally off in terms of love and passion. They ranked in the top ten in terms of overall happiness and in the top five for the amount of money they drop on dates. However, when it came to an interest in sex, there was practically none. With a No. 42 spot in terms of intimacy, it seems they’ve gotta work on finding the balance somewhere between a romantic dinner and doing the deed. It’d help their romance ranking for sure.
New Yorkers are the second-highest spending group of locals in terms of treating their dates to something special. That’s pretty romantic, right? And, with all of those sweeping skyline views and upstate country backroads, you can imagine the state’s just overflowing with charm and intrigue. Not so fast. Few married couples and a No. 39 ranking in terms of suitability for actual relationships made the state drop to No. 34 overall.
So, when you think of Ohio, you don’t automatically think sexy. But, as mentioned, romance doesn’t always have to be sexy. Sometimes it’s about quiet, charming towns and a simple desire to shower your partner with love and affection. And, Ohio’s got that all. It’s the No. 6 sex-crazed state in the country. And, it seems like locals are pretty happy because of it. Go on with your bad self, Ohio.
There, unfortunately, wasn’t a lot to report back about Missouri. It ranked neither extremely high or low on anything particularly romantic. Despite the fact that it’s one of the unhappier states (hello, spot No. 41), it broke into the top 15 in terms of an interest in sex. Moderately content people who are also pretty thirsty? Sounds, er, kind of romantic, we guess. And, sure, Branson’s one fantastic place to have a good time, but it’s not necessarily the personification of romance.
There’s something going on in Kansas. It ranked near last, coming in at 48, in terms of our Best for Relationships ranking. This means that locals reported lots of anxiety and avoidance regarding relationships. However, it also ranked as the No. 6 state in terms of the most married people per capita. So, nearly 53% of people here are married, yet they feel anxious about relationships? Something’s not right, and that’ll hurt a romance rating.
Georgians have it all figured out, it seems. They’re neither too romantic nor too thirsty. They’ve got that perfect balance of it all, including happiness and a general desire to please their partners. Go on a date with a Georgian and they’ll drop an average of $51 on the dinner, plus an additional $28 on flowers. Sounds like the beginning of a very romantic evening to us. Add on some romantic cityscapes and charming rural towns and the No. 30 ranking makes perfect sense.
Sin City’s a breeding ground for lots of different kinds of fun. And, while there’s lots more to Nevada than just Las Vegas, the neon lights of the big city helped ensure that the state snagged a No. 13 spot for both happiness and sex. There’s no doubt that residents here are having fun, but are they throwing in a healthy dose of romance, too? Not enough to propel them into the top 25, but just enough to make it all interesting.
Did you know that North Dakota is home to the nation’s largest state-owned sheep research centre? What, that’s not romantic? Something’s charming about the state for it to earn a No. 28 spot. And, it’s the fact that people here are pretty happily married it seems. The state’s got the second-lowest divorce rate in the country, and there’s a lot to respect about that. They’ve also got the highest income growth, so not only are couples here happy, but they’re able to invest time and money back into their relationship.
We know you don’t have to be married to be indulging in over-the-top romantic gestures as you wine and dine the love of your life. But, the fact that Illinois ranked No. 35 in the list of married populations seems to have hurt its overall romantic ranking. And, they ranked about smack dab in the middle in terms of sex. Weird, because Chicago’s charming and pizza is always a fantastic way to lead into a great first date.
There’s gotta be something alluring about the numerous nature trails, scenic parkways, and tiny towns in Connecticut. It’s, well, romantic, at least that’s what studies show as it snuck into the No. 26 spot on our list of the most romantic states in the US. People here are happy, they treat their partners well, and they’re all about intimacy but not in a way that’s, you know, creepy. Add on the fact that the state’s pretty safe and it’s easy to see what’s so charming about it all.
Despite being voted as the sexiest city in the world last year, Miami and the state it’s a part of didn’t seem to be able to snag a top spot for romance. Sure, the Florida Keys are alluring, and there’s something undeniably romantic about walking hand-in-hand with your partner along a white sandy beach. But, Floridians are only moderately happy and spend only moderately well when it’s time to really woo their dates. Fewer married couples and a high overall sex drive, however, balanced their ranking out.
Michigan is surprisingly romantic. Lots of couples seem to honeymoon on Mackinac Island or even along the Gold Coast. And, love is certainly in the air here, as it’s the third-thirstiest state in the country. That’s right, don’t be shy about it, Michiganians! High interest in intimacy and a general penchant for treating their lovers right means Michigan is the 24th most romantic state in the US. Stunning scenery doesn’t hurt either.
Big cities, bright lights, national parks, and lots of young hearts…what’s not romantic about California and its numerous different landscapes to explore? Good question. It ranked super high in nearly every category. It was No. 4 in terms of happiness and No. 3 in terms of dropping those dollas on dates. So, what’s the deal with just a No. 23 ranking as one of the most romantic states in the US? People here aren’t that interested in sex. And, that’s a key part of romance, folks.
Wyoming is another one of those states that seems to have just found its balance in the romance department. They’re modest about spending on dates because, you know, nobody likes it when somebody’s too flashy. They’re not too thirsty, and they’re the No. 3 sate in terms of married population. So, it seems that people here have romanced their lovers to the point of marriage and are pretty happy about it.
North Carolina is a state that sneaked its way to the top. A moderate amount of married locals, an average interest in intimacy, and a decent attitude towards relationships mean that people here are romantic but not over-the-top. What earned the state its No. 21 spot? It’s gotta be the stunning scenery, the endless options for romantic weekend getaways and the never-ending Southern charm of the locals.
Admit it, there’s something pretty romantic about the dense forests and dramatic beaches you’ll find peppered all over Oregon. Whether you’re in Portland or out exploring the rich scenery, the landscapes here are cosy and charming, and couples seem to think so, too. It’s perhaps what leads to the fact that the state ranked No. 18 in terms of intimacy, and No. 6 overall for healthy attitudes towards relationships. We’d be feeling pretty in love too if we got to stare at this all day.
Despite ranking right around the middle when it came to spending big money on their dates, Arizona’s overall ranking was propelled by the fact that they’ve got really great attitudes towards relationships. Sure, they might not go overboard on a fancy dinner, but they’ll absolutely spend time getting to know you and taking the relationship slow. And, that’s way more romantic anyway. A healthy sex drive ensures they know how to keep the romance alive, too.
It turns out, Virginia truly is for lovers. They’re doing everything right here. They’re like the charming, respectful boyfriend you’d bring home to the fam. They ranked in the top 20 for nearly everything, which means locals here have figured out the magic mixture of charm, passion, and intrigue. The result? A state that’s super romantic, interested in long-term relationships, and generally just overall pretty happy. Easily one of the most romantic states in the US.
Colorado’s got a pretty large married population, nearly 51% to be exact. With the second-highest income growth in the country, they’ve also got the cash, it seems, to invest in their well-being. And, that translates into high quality of happiness in self and relationships. What’s more romantic than true happiness? The jaw-dropping Rocky Mountains and a population that’s pretty interested in gettin’ down (they almost broke into the top ten) helped the romance ranking a lot, too.
People from New Jersey seem pretty happy about treating their special someones with lots of love and care. Locals, in general, showed super high levels of happiness, and that seemed to seep into their personal lives as well. They’ll shower their dates with candies, flowers, and gifts with ease. And while romance isn’t all about gifts, when topped off with the fact that they’ve got healthy views about relationships, New Jersey is easily one of the most romantic states in the US.
Sure, Delaware ranked in the top 20 in a lot of the categories. Locals here are great on dates, they’re not afraid of emotional intimacy, and they’ve shown that they’re no strangers to affection. And, that’s all a recipe for quite a romantic affair. But, what really propelled them to the No. 15 spot on our list of the most romantic states in the US was the fact that they’re the sixth-best state for relationships. Commitment is romantic, y’all.
It’s that Boston accent that makes your knees go weak, isn’t it? What’s more romantic than baseball, American history, and a date who knows how to treat you right? If you’re from Massachusetts, probably not a lot. It’s the seventh-happiest state and the fifth thirstiest state in the country. Happy, er, friendly locals, ensure there’s lots of romance to be had during a visit here.
As home to Hershey Park, we’ve gotta say, Pennsylvania’s ranking as the No. 13 most romantic state in the US makes total sense. Chocolate is always a romantic gesture, and locals here know it. Each Valentine’s Day, couples spend an average of $27.79 on candy and sweet treats. All that chocolate must be working, because Pennsylvania is the seventh most sex-crazed state as well. And, locals are pretty interested in relationships.
Montana’s got a lot of things going for it as one of the most romantic states in the US. While you won’t find stunning cityscapes and passion-inducing beaches here, you will find lots of happily married locals who are still pretty interested in getting, uh, intimate. The study showed that when it comes to sex, it ranks No. 15. There’s something romantic about happily married couples who are keeping the flame alive.
Hawaii is the happiest state in the US. And, with beaches like they’ve got, it’s easy to see why. Exploring any one of the islands with bae is a romantic activity you won’t be soon to forget. If you happen to cosy up with a local, know that they’re the biggest spenders on special days like Valentine’s Day. You mean, awe-inspiring cliffs, stunning tropical sunsets, and a quiet dinner for two on the beach? Yep, super romantic.
If there’s one thing to be said about Nebraska, it’s that it’s stable. And, stable can be pretty romantic. Married couples reported pretty high levels of satisfaction, and the general population is pretty happy with their lives. Tons of quiet stretches of road to explore with your partner in tow and a healthy attitude towards commitment are two things you can expect to find in Nebraska.
We’re not quite sure what they’re putting in the water here, but Maine ranked as the second most sex-crazed state in the country. From Portland to Bangor and all the way to Skowhegan, it seems that locals here know a thing or two about turning on the charm. The state’s also pretty safe, making it the perfect paradise for loved-up couples and married duos to enjoy a romantic getaway for two.
Some people say it’s all about that Southern charm, but one visit to Iowa and you’ll see that Midwesterners are actually some of the nicest people in the country. And, nice is always romantic. People here really know how to treat someone they’re seeing, whether it’s with a great conversation or a nice dinner date. It’s just proof that you don’t need sexy beaches and high skyrise dinners just to feel a romantic spark.
Idaho’s home to…potatoes. Yeah, we know, it doesn’t sound that romantic, but trust us on this one. The state’s a pretty great place to fall in love. Case in point: it’s home to the second-largest married population in the country. Happy locals who are friendly and open to finding love make Idaho easily one of the most romantic states in the US. Plus, if you love adventure, then there are lots of wide-open places to explore with bae.
As the third-thirstiest state in the country, New Hampshire seems to have struck a delicate balance between passion, intimacy and a genuine interest in developing strong, long-term relationships. It’s the perfect blend of everything you need for romance to begin budding! Locals here reported a pretty low-stress attitude towards developing relationships and a high interest in spoiling their partners on dates.
Like chocolate, cheese is pretty romantic too, especially when paired with a fine glass of wine. However, there’s a lot more to Wisconsin than cheese. This Midwestern state is home to some pretty open-minded residents. There’s a healthy attitude towards intimacy here, both in the sexual and emotional senses. Happily married couples and a great cheese and wine scene? Sounds like one of the most romantic states in the US to us.
Alluring mountain views, enchanting forests, and a great local culture in Seattle all helped propel Washington to the No. 4 spot on our list of the most romantic states in the US. But, it also performed well in studies pretty much across the board. Locals love sex, intimacy, and treating their partners with lots of love and affection. When you live in such a magical place, why wouldn’t you be happy to treat your partner like royalty?
Visit Vermont in the fall and you’ll undoubtedly understand what’s so romantic about this state. Absolutely breathtaking natural landscapes, peppered by sugar maples and tranquil lakes, makes Vermont a fantastic place to explore with a loved one. And, that’s got locals feeling pretty pumped. The state took the No. 8 spot for an interest in sex, with people reporting a pretty open attitude towards intimacy in general.
Fantastic hiking and some of the best ski resorts in the country make Utah a very romantic state for people who find adrenaline-inducing activities particularly interesting. However, there’s more to Utah’s romance factor than just extreme sports. It’s also got the second-lowest divorce rate in the country. Ranked as No. 3 for openness to relationships, there’s something romantic about the level of commitment here.
The most romantic state in the US? Minnesota! As we said, it’s all about that Midwestern charm, apparently. Minnesota is home to everything you need to spark romance: a fantastic foodie scene, charming cities to visit and lots of natural spaces to get lost in. Studies showed that it’s also the safest state in the country, making it a fantastic place to get to know someone and enjoy all that there is to explore, especially each other.